Pretty high
Pretty High was a start up company with the female recreational smoker in mind.
Their products are meant to not only be fashionable. but specially designed to protect the user’s lips and fingers for a more enjoyable experience.
The design & sketching process
The goal was to achieve a smoky line design that gave the illusion of a woman both blowing and be formed for the smoke. It was also important to the customer that the logo represent a wide array of cultural demographics. To avoid multiple versions of the design, the shape of the woman was made generic and the eyes left out. The resulting design is fluid and artistic, with the design is meant to appeal to all demographics and types.
The Final results
In the final design’s color pallet, we decided on a pale purple to carry on the idea of smoke creating the design. This was accented with a bold burgandy. The pallet marries the soft and strong aspects of femininity. The tattoo styled script further encourages the dual feminine nature.
